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Logo and brand guide

Three directions of marks, then a brand board and a brand guide page.

Describe your brand once in Brief.md. Each direction gets a sheet of six marks, the strongest mark across them becomes a brand board, and the board becomes a one-page brand guide you can open, edit and publish.

Start this workflow
About 4 minutes5 things in 3 stepsAbout 55–130 credits to make it all

What it makes

Geometric marks from the Logo and brand guide workflow, made for “A logo for Fil, a creative canvas where one idea branches into images, video and 3D”
Geometric marks
Symbol marks from the Logo and brand guide workflow, made for “A logo for Fil, a creative canvas where one idea branches into images, video and 3D”
Symbol marks
Wordmarks from the Logo and brand guide workflow, made for “A logo for Fil, a creative canvas where one idea branches into images, video and 3D”
Wordmarks
Brand board from the Logo and brand guide workflow, made for “A logo for Fil, a creative canvas where one idea branches into images, video and 3D”
Brand board

Also makesBrand guide

5 things in 3 steps. Every example here was made in Fil with this workflow.

How it starts

  1. Say what you want“A logo for Fil, a creative canvas where one idea branches into images, video and 3D”, or a picture. Nothing to upload first.
  2. Pick from a few choicesClaude asks about the feel of the brand, its colours and which kinds of mark to try, and tells you if a file is missing.
  3. Generate allGeometric marks, Symbol marks and Wordmarks first, then each next step as soon as what it needs is ready.

What you put in

  • A good current logo or sketchCurrent logo or sketchDrop your logo, a napkin sketch or a mark you like. Every direction builds on it. Like this one.Optional
  • Mood referenceA photo, poster or brand whose feel you want.Optional
  • Chosen markOnce the sheets are made, drop in a crop of the mark you like best. Without one, the board picks the strongest.Optional
  • Brief.mdThe name, what you do, the personality, the colours. Claude fills it in from your answers, or you can.Brief
  • Direction 1 · Geometric markDirection: Geometric mark. Build the mark from one simple solid, a cube, a ring or a fold, drawn so it hints at what the brand does. Try it as a line drawing, as coloured faces and as woven lines.Prompt
  • Direction 2 · SymbolDirection: Symbol. An abstract symbol drawn from an object, material or idea at the heart of the brand, simple enough to read at 16 px; with a logo wired in, start from it. Try it as a single loop, as repeated petals and as a knot.Prompt
  • Direction 3 · WordmarkDirection: Wordmark. The name set in a custom lowercase wordmark with one distinctive detail, such as a joined letter pair, a cut stroke or a symbol inside a letter, paired with a small mark that can stand alone; with a logo wired in, the mark is it.Prompt

Nothing has to be uploaded to start: the canvas opens with a place for each file, ready when you are.

How it runs

Generate all runs it left to right: each step starts as soon as what feeds it is ready, and you see the whole price first. Or run any step yourself.

YouCurrent logo or sketchMood referenceChosen markBrief.mdlogo-explorations
Step 1Geometric marksSymbol marksWordmarks
Step 2Brand board
Step 3Brand guide

Step by step on the canvas

  1. Generate Geometric marks, Symbol marks and Wordmarks: a sheet for each direction.
  2. Generate Brand board: it builds on the strongest mark across the sheets, or on the one you drop into Chosen mark.
  3. Generate Brand guide to turn the board into a page.

Skill

The craft every step follows, written out. It comes with the workflow, and you can change it on the canvas.

logo-explorationsExplores logo marks for a brand as tidy exploration sheets, then turns the strongest mark into a brand board. Use for logo ideas, mark explorations, brand boards and identity directions.
Read the skill

Logo explorations

Read first

  • Brief.md: the name, what the brand does, its personality and its colours. Every mark answers it.
  • A logo or sketch wired in: keep what already works in it (its shape, colour or idea) unless the direction says otherwise.

Exploration sheet (3:2)

  • Six to nine marks in a 3 × 2 or 3 × 3 grid, each centred in its own cell with generous space, on one flat background colour from the brief.
  • Without a logo wired in, each mark is a different idea within the direction, not versions of one. With one, each is a distinct treatment of it: line, faceted, woven, filled, outlined, monoline.
  • Flat vector shapes and consistent stroke weights. Every mark reads at 16 px and in one colour.
  • A wordmark spells the brand name exactly, letter by letter, lowercase unless the brief says otherwise. Each wordmark is a different construction (joins, cuts, a symbol in a letter), never the same letters in another font.
  • Small numbers under each mark (01 to 06) are fine; no other text.

Brand board (16:9)

  • Built around one mark: the chosen mark when one is wired in, else the strongest across the sheets.
  • Laid out like a studio presentation: the mark large, a horizontal lockup with the wordmark, the app icon, the palette with hex codes, a type pairing and the mark in one or two real places (a phone screen, a card, a sign).
  • Thin dividers, generous margins and a quiet background from the palette.

Avoid

Clip-art symbols, swooshes and globes, symbols that read as another trade (a cut gem for salt, a mandala for anything calm), letters that don't match the name or each other across a sheet, stray sparkles, drop shadows, bevels, more than three colours, and anything that only works large.

Wired into 4 steps on the canvas, where you can change it.

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