Packaging design skill

#Read first

Pack.md for the brand, the product, the pack, the words on each face, the range, the colours and the look; the logo, style reference and any photo of the container wired in.

#Flat artwork (front and back, 3:4)

• Each face is the print file itself: flat and straight on, filling the picture edge to edge, with no 3D, shadow or mockup.
• Front, read from a shelf in a second: the brand, then the product name, then the variant, then one short claim, and the net amount at the bottom. One hero illustration or pattern that says what's inside.
• Back: the description, how to use it and the ingredients from Pack.md in a calm column, a plain white barcode box with no digits, and the brand small.
• Words exactly as Pack.md spells them, and only those words: no made-up claims, certifications or badges.
• Pack.md's palette and at most two typefaces; front and back clearly one design, in the colour of the first variant in Pack.md's range.
• With a logo wired in, use it exactly; without one, set the brand's name in the design's type.

#Pack shot (1:1)

The pack made real with the wired artwork, in the shape and material Pack.md names (a matte card box, a tin, a glass jar), a front three-quarter view in a clean studio with one soft light and a soft shadow, the print exactly as designed.

#Range (16:9)

Three packs side by side, the same design recoloured for each variant in Pack.md, standing on one surface in one light.

#In use (4:5)

The pack in its real world (a kitchen shelf, a bathroom, a picnic), in natural light, beside what it holds, still the hero of the picture, its words exactly as on the wired pack shot.

#Avoid

Misspelled words, more than two typefaces, text too small to read, crowded fronts, made-up claims, a pack shot that changes the design, and generic stock scenes.