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Packaging design

Your pack’s front and back as print artwork, then the pack, the range and a lifestyle shot.

Describe the product and its pack once in Pack.md. The front and back come out as flat print artwork with your words spelled exactly, then the pack is made real in a studio shot, recoloured as a range of three, and shown in its world.

Start this workflow
About 3 minutes5 things in 4 stepsAbout 45–80 credits to make it all

What it makes

Front from the Packaging design workflow, made for “Packaging for Kinfolk Tea, an organic loose-leaf tea in a tin: calm, botanical, sage and cream”
Front
Back from the Packaging design workflow, made for “Packaging for Kinfolk Tea, an organic loose-leaf tea in a tin: calm, botanical, sage and cream”
Back
Pack shot from the Packaging design workflow, made for “Packaging for Kinfolk Tea, an organic loose-leaf tea in a tin: calm, botanical, sage and cream”
Pack shot
Range from the Packaging design workflow, made for “Packaging for Kinfolk Tea, an organic loose-leaf tea in a tin: calm, botanical, sage and cream”
Range
In use from the Packaging design workflow, made for “Packaging for Kinfolk Tea, an organic loose-leaf tea in a tin: calm, botanical, sage and cream”
In use

5 things in 4 steps. Every example here was made in Fil with this workflow.

How it starts

  1. Say what you want“Packaging for Kinfolk Tea, an organic loose-leaf tea in a tin: calm, botanical, sage and cream”, or a picture. Nothing to upload first.
  2. Pick from a few choicesClaude asks about the pack, the words on it, the range and the look, and tells you if a file is missing.
  3. Generate allFront first, then each next step as soon as what it needs is ready.

What you put in

  • LogoYour logo, ideally a PNG or SVG.Optional
  • Style referenceA picture whose style the pack follows.Optional
  • Or start from one of these styles, picked for this workflow:
    • Folk art: Bright symmetrical folk floralsFolk art
    • Bold pattern: Big playful repeats in three coloursBold pattern
    • Marbled paper: Swirled marbling in teal and goldMarbled paper
    • Art deco: Gold fans and geometry on deep greenArt deco
    • Botanical line: Fine ink wildflowers in one colourBotanical line
    • Japandi: Washi grain and one ink circleJapandi
    • Retro badge: Sunset bands and a cream keyline in a round badgeRetro badge
    • Ingredient photo: Macro photo of what is insideIngredient photo
  • Container photoA photo of the tin, box or bottle, if you have its shape already.Optional
  • Pack.mdThe brand, the product, the pack, the words, the range and the look. Claude fills it in from your answers, or you can.Brief

Nothing has to be uploaded to start: the canvas opens with a place for each file, ready when you are.

How it runs

Generate all runs it left to right: each step starts as soon as what feeds it is ready, and you see the whole price first. Or run any step yourself.

YouLogoStyle referenceContainer photoPack.mdpackaging-design
Step 1Front
Step 2Back
Step 3Pack shot
Step 4RangeIn use

Step by step on the canvas

  1. Generate Front and check the words.
  2. Generate Back: it follows the front.
  3. Generate Pack shot, then Range and In use from it.

Skill

The craft every step follows, written out. It comes with the workflow, and you can change it on the canvas.

packaging-designDesigns a product's packaging, the front and back as print-ready flat artwork, then the finished pack shot in a studio, as a range and in a lifestyle scene. Use for boxes, tins, bottles, jars, pouches, cans and labels.
Read the skill

Packaging design

Read first

Pack.md for the brand, the product, the pack, the words on each face, the range, the colours and the look; the logo, style reference and any photo of the container wired in.

Flat artwork (front and back, 3:4)

  • Each face is the print file itself: flat and straight on, filling the picture edge to edge, with no 3D, shadow or mockup.
  • Front, read from a shelf in a second: the brand, then the product name, then the variant, then one short claim, and the net amount at the bottom. One hero illustration or pattern that says what's inside.
  • Back: the description, how to use it and the ingredients from Pack.md in a calm column, a plain white barcode box with no digits, and the brand small.
  • Words exactly as Pack.md spells them, and only those words: no made-up claims, certifications or badges.
  • Pack.md's palette and at most two typefaces; front and back clearly one design, in the colour of the first variant in Pack.md's range.
  • With a logo wired in, use it exactly; without one, set the brand's name in the design's type.

Pack shot (1:1)

The pack made real with the wired artwork, in the shape and material Pack.md names (a matte card box, a tin, a glass jar), a front three-quarter view in a clean studio with one soft light and a soft shadow, the print exactly as designed.

Range (16:9)

Three packs side by side, the same design recoloured for each variant in Pack.md, standing on one surface in one light.

In use (4:5)

The pack in its real world (a kitchen shelf, a bathroom, a picnic), in natural light, beside what it holds, still the hero of the picture, its words exactly as on the wired pack shot.

Avoid

Misspelled words, more than two typefaces, text too small to read, crowded fronts, made-up claims, a pack shot that changes the design, and generic stock scenes.

Wired into 5 steps on the canvas, where you can change it.

More workflows

Logo and brand guideThree directions of marks, then a brand board and a brand guide page.About 4 minutesManga chapterA cast sheet, a places sheet, a cover and inked pages that tell one short story.About 5 minutesProduct photoshootYour product in a studio shot, a second angle, a close-up and a colourway.About 3 minutes

All 32 workflows