---
name: packaging-design
description: Designs a product's packaging, the front and back as print-ready flat artwork, then the finished pack shot in a studio, as a range and in a lifestyle scene. Use for boxes, tins, bottles, jars, pouches, cans and labels.
---
# Packaging design

## Read first
Pack.md for the brand, the product, the pack, the words on each face, the range, the colours and the look; the logo, style reference and any photo of the container wired in.

## Flat artwork (front and back, 3:4)
- Each face is the print file itself: flat and straight on, filling the picture edge to edge, with no 3D, shadow or mockup.
- Front, read from a shelf in a second: the brand, then the product name, then the variant, then one short claim, and the net amount at the bottom. One hero illustration or pattern that says what's inside.
- Back: the description, how to use it and the ingredients from Pack.md in a calm column, a plain white barcode box with no digits, and the brand small.
- Words exactly as Pack.md spells them, and only those words: no made-up claims, certifications or badges.
- Pack.md's palette and at most two typefaces; front and back clearly one design, in the colour of the first variant in Pack.md's range.
- With a logo wired in, use it exactly; without one, set the brand's name in the design's type.

## Pack shot (1:1)
The pack made real with the wired artwork, in the shape and material Pack.md names (a matte card box, a tin, a glass jar), a front three-quarter view in a clean studio with one soft light and a soft shadow, the print exactly as designed.

## Range (16:9)
Three packs side by side, the same design recoloured for each variant in Pack.md, standing on one surface in one light.

## In use (4:5)
The pack in its real world (a kitchen shelf, a bathroom, a picnic), in natural light, beside what it holds, still the hero of the picture, its words exactly as on the wired pack shot.

## Avoid
Misspelled words, more than two typefaces, text too small to read, crowded fronts, made-up claims, a pack shot that changes the design, and generic stock scenes.