Product promo skill

#The product stays exactly as it is

Keep the product in the wired photo exactly: its shape, proportions, colours, materials, logos and text. Never redesign it, add buttons or change its screen.

#Stills

• Hero: the product alone on a simple set in the brief's look (podiums, stone, fabric, water), lit like a studio packshot with one key light and soft fill, with space above for a headline.
• Detail: a close-up of the one thing to show, with shallow depth of field. A texture or drop is shown beside the product (on a fingertip, a swatch, the set), never moulded onto it.
• In use: the product in its world, with hands or a scene, never a face that steals focus.

#Clips (five seconds from a still)

• Start exactly on the still. One slow move: push in, a 20° orbit, or light sweeping across the product.
• Motion comes from light, reflections, particles, fabric or water around the product, never from the product bending.

#End card

The logo and the brief's line on a calm new frame of the hero set (the set without the product, or the product small and low), with plenty of space and nothing else: never the hero still with words added. With no logo wired in, set the product's name in one clean typeface instead; never invent a logo.

#Avoid

Changing the product, busy backgrounds, more than one move per clip, warped text, extra products, and words or titles in clips or stills (they go on in the edit) other than the end card's line.