i'm fil
a product design lead
In my 10+ year career, spanning roles at industry leaders like Spotify, British Sky Broadcasting, Virgin Media, Nokia and HSBC, I led transformative initiatives, steering cross-functional teams to deliver impactful products.
I champion a people-first, outcome-oriented leadership style, fostering collaboration and innovation. My strategic approach focuses on user-centric design principles, consistently delivering products that resonate with users and drive sustained business success.
leadership philosophy
As a design leader, my focus is squarely on outcomes rather than mere output, fostering a culture where team success and well-being take precedence. I trust my team implicitly, providing guidance and feedback when needed, but ultimately empowering individuals to make decisions in the best interest of both the company and our audience.
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past work
Here you will find some examples of my recent work, both as an individual contributor and as a design lead.
work experience
Apr 2019 - Nov 2022
Spotify
Senior Product Designer
Worked within several cross-functional teams to lead and contribute to high profile projects.
Led the design for a key company bet, crafting an intuitive onboarding experience for podcast listeners, leading to a substantial rise in discoverability and consumption.
Delved into localized search strategies in emerging markets, tailoring experiences to cultural nuances and enhancing user engagement.
Jul 2018 - Nov 2018
Cognition X
Senior Product Designer
As a consultant, spearheaded a 0 to 1 project to design the user experience of an AI advice platform, working very closely with the engineers within rapid, 1-week long sprints
Nov 2022 - Feb 2024
Spotify
Product Design Lead
Shaped Spotify's Messaging Platform strategy, overseeing 500 million quarterly messages.
Led cross-functional collaboration, fostered a culture of innovation and psychological safety, mentored junior designers, and promoted transparency for continuous improvement.
Nov 2018 - Apr 2019
Kindred Group Plc
Senior UX Architect
Led a redesign of the Unibet product, collaborating with user research to boost live betting engagement during sports events. Unearthed insights to inform the redesign and enhance the overall user experience.
Nov 2016 - Jun 2018
HSBC Corporate Bank
Lead UX Consultant
Led design on a project that aimed to draw data from multiple back-end systems to provide Relationship Managers/ Account Managers with an end to end visibility of all their clients' dealings
Feb 2016 - Nov 2016
Virgin Media
Senior UX Consultant
Redesigned the account management portal for Virgin Media's premium subscribers.
Led a research-based project for Virgin Media to support and shape the implementation of VM's Design System.
Sept 2015 - Feb 2016
Senior UX Consultant
As a consultant, I worked on a project that aimed to optimise the way the marketing department of Google operates, enabling closer collaboration between different teams across the world.
Sep 2014 - Sep 2015
UBS Investment Bank
UX Consultant
Contributed to projects within the UBS Neo Investment Trading platform, including the development of the UBS Neo Research Android app, delivering research and insights to bank customers. Also, played a key role in redesigning UBS Neo's authentication process, ensuring adherence to rigorous security and legal guidelines.
Sep 2013 - Sep 2014
British Sky Broadcasting
UX Designer
Collaborated on diverse projects with developers, designers, and stakeholders on mobile, web, and TV products. Highlights include contributing to Sky Q,, focusing on the set-top box's self-service section. Led Service Design efforts across all BSkyB platforms and defined information architecture and interaction patterns for Sky.com's Help & Support section through research and workshops.
Mar 2013 - Sep 2013
Nokia
User Research Intern
At Nokia, I was part of a team tasked with conducting competitiveness reviews of Nokia products compared to direct competitors. Engaged in hands-on testing and documentation of mobile UX across various products and platforms, ranging from phones, tablets, and wearables to music streaming and map navigation applications.
Oct 2012 - Feb 2013
Global Personals
UX Designer
End to end UX on a number of projects for the company’s white label platform
Jul 2012 - Oct 2012
Pancentic Digital
UX Design Intern
Assisted the Lead UX Designer with User Testing, Wireframing and Research